Digital marketing for an eCommerce Store

Saj

Saj

Owner at ePacks

0

Recommended by another business, we decided to hire ThumbsUp Digital to improve our SEO, Google Shopping Ads and Google Search Ads performance. Throughout the project, they were extremely focused and helpful. They kept us informed from the word go.

ThumbsUp Digital helped us improve our listings on eBay and Amazon as well as massively improved our website’s ranking by adding a blog, and page content and improving the on-page SEO. They have also trained us on how to update our website and how to continue optimising our advertisement campaigns. We are happy to recommend ThumbsUp as a digital marketing agency.

SEO, Google & Social Media Ads to Increase Traffic & Ranking

Planning an adventure day out, going away for the weekend or simply wanting something to assist you in easily carrying your day-to-day use stuff, you need a backpack. ePacks has been selling backpacks online since 2000, and over the years we have learnt one thing – do not compromise on the quality when it comes to backpacks. You don’t want your backpack to give in when you needed it the most.

The Task

We were asked by ePacks to improve their website navigation. Make it more user-friendly. Improve its SEO and generate more business from Google Ads, Google Shopping Ads, YouTube Ads and Facebook Ads.

The Process

Our team of digital marketers did exactly what was asked for. We improved ePacks website navigation by adding a mega menu and combining categories to reduce the number of menu items. We added banners on the homepage and other category pages to make them more user-friendly.

Onsite SEO was improved by adding descriptions on category pages, adding meta titles and descriptions to each page and creating internal and external links. We also added a blog section on the website to showcase new arrivals of backpacks and bags. Social Media pages were also managed by our team and on a daily basis, we add fresh content.

The Process

Our team of digital marketers did exactly what was asked for. We improved ePacks website navigation by adding a mega menu and combining categories to reduce the number of menu items. We added banners on the homepage and other category pages to make them more user-friendly.

Onsite SEO was improved by adding descriptions on category pages, adding meta titles and descriptions to each page and creating internal and external links. We also added a blog section on the website to showcase new arrivals of backpacks and bags. Social Media pages were also managed by our team and on a daily basis, we add fresh content.

The Result

Website engagements and sales were massively improved
SEO was improved as Google started showing new information rather than the information generated by their website software
Google campaigns started generating revenue and the conversion rate went up
Facebook remarketing campaigns started bringing in new business
Social media engagement went up

Would you like us to build an eCommerce website for your business?

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0800 158 5831

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