So happy to be finally working with Burnley’s best fitness centre

Ashley Alderson

Ashley Alderson

Commercial Manager at Fitness Evolution

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ThumbsUp Digital’s genuine passion and understanding for our brand saw them deliver us an awesome-looking website. They went out of their way to communicate with third parties to make sure that our sports and fitness online booking system is in working order before the website goes live.

With monthly catchup meetings, ThumbsUp Digital is always on board to measure the successes of previous campaigns and advise us on future campaigns. We will continue to work with and recommend the team at ThumbsUp Digital. They’re incredibly self-sufficient, with the ability to grasp and run with a concept whilst maintaining brand values.

A gym by Burnley College. Fitness Evolution is a state-of-the-art gym and sports centre. They have high-tech facilities and award-winning fitness instructors, who provide customers with a first-class experience. Their gym and sports facilities have some of the most advanced fitness equipment.

The Task

ThumbsUp Digital was asked to completely overhaul the digital marketing of Fitness Evolution. The task included…

Building a new website
Working with a third party to set up online booking and online gym membership signups
New social media strategy
Improve the SEO of the website to get it on page #1 for gym-related keywords
Setup Google, YouTube, Facebook and Instagram advertisement campaigns

The Process

Working closely together with the team at Fitness Evolution, we build a stunning-looking, user-friendly WordPress website. The site showcases all the services Fitness Evolution offers. It also links up with third-party software to offer online class bookings and members can join the gym online using the ‘JOIN NOW’ button.

Throughout the project, ThumbsUp’s team was in touch with various stakeholders including the marketing and finance teams at Burnley College to make sure we are all on the same page. The biggest challenge was to get the content approved by the senior team at the college. The biggest challenge was to get the online membership system working, there were a few issues from both the college and the third party, however, ThumbsUp’s knowledge of working with various systems proved fruitful and the online membership signup system was in place before the website went live.

In the end, after months of hard work, meetings and brainstorming sessions, Fitness Evolution’s state-of-the-art website came to LIFE!

The Process

Working closely together with the team at Fitness Evolution, we build a stunning-looking, user-friendly WordPress website. The site showcases all the services Fitness Evolution offers. It also links up with third-party software to offer online class bookings and members can join the gym online using the ‘JOIN NOW’ button.

Throughout the project, ThumbsUp’s team was in touch with various stakeholders including the marketing and finance teams at Burnley College to make sure we are all on the same page. The biggest challenge was to get the content approved by the senior team at the college. The biggest challenge was to get the online membership system working, there were a few issues from both the college and the third party, however, ThumbsUp’s knowledge of working with various systems proved fruitful and the online membership signup system was in place before the website went live.

In the end, after months of hard work, meetings and brainstorming sessions, Fitness Evolution’s state-of-the-art website came to LIFE!

The Result

ranking on page #1 (within 2 months)
ranking in the top 3 on Google maps (within 3 months)
constantly finding new members from Google Ads, Facebook Ads & YouTube Ads.

What are we doing?

website updates i.e. new services/blogs/offers

SEO (Search Engine Optimisation)

Google ads and YouTube Ads

Content marketing (by showcasing their amazing work)

Would you like us to manage digital marketing for your gym?

Call to discuss your ideas with one of our digital marketing experts

0800 158 5831

Mon-Sun, 9am-10pm