Digital overhaul of north-west business training

Ashley Alderson

Ashley Alderson

Commercial Manager at Burnley College

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We have been working with ThumbsUp Digital since 2019. During that time, they built a new website for North West Business Training. The project was delivered on time and within the budget.

NWBT’s team is happy with the design of the site. It continues to work well in today’s fast-paced digital environment. ThumbsUp’s technical and business knowledge was clearly demonstrated in the build of our platform and the work they continue to do for us. We would be happy to recommend ThumbsUp Digital for an eCommerce website build project.

A training centre by Burnley College. North West Business Training offers the latest in industry-expert training so you can unlock the potential in your business, your employees and yourself.

The Task

ThumbsUp Digital was asked to completely overhaul the digital marketing of North West Business Training. The task included…

Building a new website
Building an online course booking system
New social media strategy
Improve the SEO of the website to get it on page #1 for industry-related keywords
Setup Google Ads, YouTube Channel, Facebook Ads, Instagram Ads and LinkedIn advertisement campaigns

The Process

Working closely together with the team at North West Business Training, we built a stunning-looking, user-friendly WordPress website. The site showcases all the courses NWBT offers. The site uses the inbuilt course booking system to capture enrolment data and financial information.

Throughout the project, SLD’s team was in touch with various stakeholders including the marketing and finance teams at Burnley College to make sure we are all on the same page. The biggest challenge was to get the content approved by the senior team at the college.

In the end, after months of hard work, meetings and brainstorming sessions, North West Business Training’s state-of-the-art website came to LIFE!

The Process

Working closely together with the team at North West Business Training, we built a stunning-looking, user-friendly WordPress website. The site showcases all the courses NWBT offers. The site uses the inbuilt course booking system to capture enrolment data and financial information.

Throughout the project, SLD’s team was in touch with various stakeholders including the marketing and finance teams at Burnley College to make sure we are all on the same page. The biggest challenge was to get the content approved by the senior team at the college.

In the end, after months of hard work, meetings and brainstorming sessions, North West Business Training’s state-of-the-art website came to LIFE!

What are we doing?

website updates i.e. new courses/blogs/offers

SEO (search engine optimisation)

Google ads and YouTube Ads

Would you like us to manage your company’s digital marketing?

Call to discuss your ideas with one of our digital marketing experts

0800 158 5831

Mon-Sun, 9am-10pm